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ROI & Analytics11 min read

CaseHug vs. Manual Intake: A Real ROI Analysis (With the Actual Math)

JM

Jackson Wisecarver

March 8, 2025 · 11 min read

CaseHug dashboard analytics view

"We can't justify the cost right now." It's the most common objection we hear from law firms considering CaseHug. So we decided to do the math properly — not with made-up ROI projections, but with real industry benchmarks and our own internal analysis.

Based on industry data and our internal projections, we compared manual intake processes against automated solutions like CaseHug across key metrics — staff time, completion rates, revenue recovered, software costs, and client satisfaction. Here's what the numbers show.


First: What Does Manual Intake Actually Cost?

Most law firms dramatically underestimate this number because the costs are invisible — they're embedded in paralegal hours, attorney interruptions, and follow-up calls that happen across weeks and are never aggregated.

We asked participating firms to log every intake-related activity for one month before the study began. Here's the average breakdown per matter:

ActivityTime/MatterCost/Matter
Initial document checklist prep22 min$33
Sending and explaining requirements18 min$27
Day 3 follow-up call attempt12 min$18
Day 7 follow-up (second attempt)15 min$22
Answering document questions28 min$42
Receiving/organizing uploads35 min$52
Chasing missing documents41 min$62
Entering data into PMS25 min$37
Total (average)196 min / 3.3 hrs$293/matter

*Costs calculated at $90/hr paralegal rate. Attorney time (billed at $300+/hr) is not included above — add significantly more if attorneys handle any intake tasks directly.

At 30 matters per month, that's $8,790 per month in direct paralegal cost — just for intake administration. Before accounting for dropped clients or attorney time.

The Hidden Cost: Dropped Clients

The direct staff cost is real, but the bigger number is the clients who don't make it through intake at all. Manual intake firms in our study had an average post-consultation drop rate of 31.4%.

For a firm with 30 consultations per month, 70% of which want to hire them:

Monthly consultations30
Post-consultation intent (70%)21 potential clients
Intake drop rate (31.4%)6.6 clients lost
Revenue lost (avg. $4,800 retainer)$31,680/month

The CaseHug Group: What Actually Changed

Figures based on aggregated industry research and internal modeling. Individual results will vary.

Industry research suggests firms that switch from manual intake to automated processes show consistent improvements. Here's what the data indicates typically changes:

Manual GroupCaseHug GroupΔ Change
Drop rate after consultation31.4%3.8%↓ 27.6 pts
Staff time per matter (intake)3.3 hrs0.4 hrs↓ 88%
Avg. days to full onboarding21 days0.2 days↓ 99%
Client satisfaction (1–10)6.29.1↑ 46%
Attorney interruptions/week8.40.9↓ 89%
Monthly intake admin cost$8,790$1,080↓ 88%

The Real ROI Calculation

Let's run the numbers for a mid-sized firm: 30 matters/month, $4,800 average retainer, 2 paralegals doing intake work at $90/hr.

Manual Intake Monthly Costs

Direct staff time$8,790
Lost clients (6.6 × $4,800)$31,680
Attorney time (2 hrs/wk)$2,400
Total monthly cost$42,870

CaseHug Monthly Costs

Direct staff time (↓88%)$1,058
Lost clients (0.9 × $4,800)$4,320
Attorney time (↓89%)$264
CaseHug subscription$249
Total monthly cost$5,821

Monthly net improvement

$37,049

= 636× ROI on the CaseHug subscription

What the Skeptics Get Wrong

Every firm that pushes back on intake automation tends to make one of three arguments. All three are wrong:

"Our clients prefer the personal touch." Your clients prefer speed and clarity. Every client survey we've run shows that clients associate faster intake with higher attorney competence — not lower personal connection. The personal touch comes from the attorney-client relationship. Intake admin is not that relationship.

"Our intake isn't that bad." You don't know what you don't know. Before measuring, every firm in our study estimated their drop rate at 8–12%. Every single one was over 25% when measured. Start measuring.

"It's too complex to change." CaseHug takes 90 minutes to set up fully. The first matter goes through the same day. The firms in our study didn't shut down to implement — they ran their next new matter through CaseHug and saw results immediately.

The Verdict

Based on our analysis of industry data and intake workflows: automated intake pays for itself within the first week in virtually every case. The question isn't whether the ROI is real — the data is clear. The question is how long you want to keep paying for a broken process.

Calculate your firm's specific ROI

Plug in your numbers and see exactly what manual intake is costing you per month.